You're now visiting the official Saudi
website of GLOMACS International

Digital Transformation of Public Affairs and Government Relations

An Interactive 5-Day Training Course

Digital Transformation of Public Affairs and Government Relations

Leveraging Data and Technology to Enhance the impact of Government Relations

NASBA
Classroom Schedule
Date Venue Fees
23 - 27 Mar 2026 London $ 5,950
11 - 15 May 2026 London $ 5,950
27 - 31 Jul 2026 Dubai $ 5,950
21 - 25 Sep 2026 Dubai $ 5,950
07 - 11 Dec 2026 London $ 5,950
22 - 26 Mar 2027 London $ 5,950

Introduction

This Digital Transformation of Public Affairs and Government Relations training course will show participants how to develop and implement digital public affairs strategies that achieve efficiency and effectiveness, thereby increasing value to the organization. It will arm them with the necessary skills, tools, and capabilities to digitally reshape their government and public affairs functions and teams. As AI and data science proliferate, hence their applications for public policy and government affairs should be evaluated and prudently implemented, with the expectation that these innovations will lead to more efficient and effective policy and decision making.

Touching on all aspects and use cases of Public and Government Affairs - from stakeholder mapping to government engagement, the training course will provide you with practical digital transformation frameworks and step plans to digitalize operations and strategies. It will help Public Affairs and government relations leaders understand how to manage digital transformation programmes through a combination of lectures, discussions, and hands-on exercises. The training course will also cover the latest trends and best practices in the field and provide participants with the tools and knowledge they need to effectively navigate and succeed in the digital landscape of policy and public affairs.

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course will highlight:

  • How to manage digital transformation projects in public affairs
  • Digital skills for public affairs
  • Implementing frameworks and step plans
  • Digital technologies for public affairs - machine learning, blockchain, data clouds
  • Information architecture and data analytics for public affairs

Objectives

At the end of this Digital Transformation of Public Affairs and Government Relations training course, you will learn to:

  • Identify how digitalisation of public affairs can increase its value to the wider organization
  • Identify, describe the Public Affairs use cases for digitalisation
  • Distinguish between the different technical, software and engineering roles, in order to manage and implement digitalisation programmes
  • How to make better use of data, analytics and visualization for Government Relations
  • Benchmark your transformation against other industrial players and measure the success indicators of your improved performance

Training Methodology

This GLOMACS Digital Transformation of Public Affairs and Government Relations training course uses a range of digital leadership and business models, methods, lectures, discussions and tools along with hands-on exercises, situational simulations, individual feedback and case studies.

Organisational Impact

The Organization will benefit as the following,

  • Developing a greater capability to achieve digital leadership
  • Articulate meaningful research questions to guide their digital engagement goals 
  • Enhance the management and strategy of a business through best practice digital technologies
  • Contributing to innovation and improving efficiency and effectiveness of operational processes
  • Contributing to innovation and decision-making which impacts revenue growth
  • Helping it to build information capabilities that significantly increase value from government and regulatory intervention

Personal Impact

From this Digital Transformation of Public Affairs and Government Relations training course, the delegates will be able to:

  • Gain digital capabilities and skills for leading digital transformation projects
  • Guide teams in weathering the disruptive innovation in workplaces
  • Build strong professional relationships based on ethical principles with key audiences 
  • Formulate digital strategies to increase the success of Government Relations
  • Proficiently utilize digital platforms to communicate, connect and build community
  • Receive knowledge about the state of play and best practices around digital technologies, tools, trends, and frameworks

Who should Attend?

This training course is designed for those who might be new to this discipline, and will serve as useful building blocks for those already active in this area.

The success of Digital Transformation of Public Affairs in any organization will involve people from a number of disciplines, this training course is equally relevant to those involved in the wider application of Public Affairs as well as those Senior figures and Executives who need to engage with Government, Legislators and Politicians for work.

This Digital Transformation of Public Affairs and Government Relations training course will greatly benefit:

  • Leaders and Managers of Public Affairs and Government Relationship teams
  • Ministerial & Ministerial Committee Levels
  • Executive Management and Directors
  • Government Relations Officers
  • Public Affairs Officers / Professionals
  • Public Relations Officers / Professionals
  • Policy Makers / Officers / Analysts / Professionals
Course Outline
Day 1

Digitalisation Frameworks

  • Overview
  • Framework for digital transformation of public affairs
  • The benefits of digitally transforming public affairs
  • Lenses of digital transformation
  • The public affairs digital transformation step plan

Workshop - Session 1: Build a digital tool to analyse a political process

  • Introduction of the scenario
  • Defining the use case
  • Defining the requirements

 

Day 2

Data Management

  • Governments and open source data
  • Development of digital portals and platforms
  • Business intelligence and data analytics for public affairs management
  • A managerial view of data analytics for digital transformation
  • Data / information architecture
  • Data visualisation for public affairs

Workshop - Session 2: Build a digital tool to analyse a political process

  • Identifying the data
  • Collecting the data

 

Day 3

Digital Technologies

  • How can machine learning assist public affairs management?
  • Blockchain and public affairs
  • The cloud and its intersections with public affairs management
  • Practical technology tools for public affairs managers
  • Identify relevant digital trends within today’s society
  • A data management platform for public affairs

Workshop - Session 3: Build a digital tool to analyse a political process

  • Applying machine learning to the tool

 

Day 4

Implementation

  • Distinguish between digital roles and activities
  • Build digital skills for your public affairs team
  • Manage digital transformation projects in public affairs
  • Reporting digital transformation programmes to senior management
  • Privacy and security

Workshop - session 4: Build a digital tool to analyse a political process

  • Building the UI / UX

 

Day 5

Workshop - Session 5: Build a Digital Tool to Analyse a Political Process

  • Connecting the back end to the front end
  • Testing
  • Implementation
  • Reviewing customer feedback
  • Q&A
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
Related Courses
Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

Related Categories