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Service Quality and Excellence

An Interactive 5-Day Training Course

Service Quality and Excellence

Enhancing Customer Satisfaction and Operational Efficiency

NASBA
Classroom Schedule
Date Venue Fees
20 - 24 Apr 2026 Oslo $ 5,950
19 - 23 Oct 2026 London $ 5,950

Introduction

This Service Quality and Excellence training course is designed to provide managers and professionals with the tools and techniques necessary to deliver superior service quality and achieve operational excellence. By attending this training course, participants will understand the importance of customer satisfaction, learn how to implement service quality frameworks, and develop strategies to improve service delivery.  In this Social Age, the Customer experience is everything.  This training course will give practical proven skills and techniques for companies to excel.

This training course offers a comprehensive approach to enhancing service quality, ensuring participants can effectively apply the learned concepts to their workplace. The training course covers critical aspects such as customer expectations, service design, performance measurement, and continuous improvement, making it essential for professionals aiming to excel in service management. 

This GLOMACS Service Quality and Excellence training course will highlight:

  • Understanding customer expectations and needs
  • Designing and implementing service quality frameworks
  • Measuring and analysing service performance
  • Strategies for continuous service improvement
  • Enhancing customer satisfaction and loyalty

Objectives

At the end of this Service Quality and Excellence training course, you will learn to: 

  • Understand key concepts of service quality
  • Develop strategies for service excellence
  • Implement effective service quality frameworks
  • Measure and analyze service performance
  • Enhance customer satisfaction and loyalty

Training Methodology

This Service Quality and Excellence training course encourages delegate participation through a combination of lectures, group discussion, practical exercises, case studies, video clips, and breakout sessions designed to reinforce new skills. The comprehensive training course training manual has been developed to be practical, easy to use and facilitate learning.

Organisational Impact

The Organisation will have the following benefits.

  • Improved service quality
  • Enhanced customer satisfaction
  • Better operational efficiency
  • Increased customer loyalty
  • Higher employee engagement
  • Competitive advantage in the market

Personal Impact

At the end of this Service Quality and Excellence training course, the participants will gain the following, 

  • Enhanced understanding of service quality
  • Practical skills for service improvement
  • Ability to implement quality frameworks
  • Improved analytical skills for service performance
  • Strategies for customer satisfaction
  • Professional growth and career advancement

Who should Attend?

This GLOMACS Service Quality and Excellence training course is suitable to a wide range of professionals but will greatly benefit:

  • Customer Service Managers
  • Quality Assurance Professionals
  • Operations Managers
  • Service Delivery Managers
  • Any professional responsible for service quality and customer satisfaction
Course Outline
Day 1

Understanding Service Quality

  • Introduction to Service Quality
  • Customer Expectations and Perceptions
  • Key Dimensions of Service Quality
  • The Service Quality Model
  • Identifying Service Gaps
  • Importance of Service Recovery
Day 2

Designing Service Quality Frameworks

  • Service Design and Standards
  • Service Blueprinting
  • Creating Service Quality Plans
  • Role of Technology in Service Quality
  • Implementing Service Quality Systems
  • Practical Exercises and Examples
Day 3

Measuring and Analysing Service Performance

  • Key Performance Indicators (KPIs) for Service Quality
  • Tools and Techniques for Measurement
  • Customer Feedback and Surveys
  • Data Analysis and Interpretation
  • Continuous Monitoring and Reporting
  • Practical Exercises and Examples
Day 4

Strategies for Continuous Improvement

  • Continuous Improvement Models
  • Identifying Areas for Improvement
  • Implementing Improvement Strategies
  • Employee Involvement in Quality Improvement
  • Overcoming Resistance to Change
  • Practical Exercises and Examples
Day 5

Enhancing Customer Satisfaction and Loyalty

  • Building Customer Relationships
  • Strategies for Customer Retention
  • Handling Customer Complaints Effectively
  • Creating a Customer-Centric Culture
  • Evaluating Service Excellence Programs
  • Developing Action Plans for Improvement
  • Final Group Discussion and Course Wrap-up
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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