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Using Protocol & Diplomacy Powerfully for Your Organisation

An Interactive 5-Day Training Course

Using Protocol & Diplomacy Powerfully for Your Organisation

Strong Interpersonal, Leadership & Stakeholder Relationship Management Skills

NASBA
Classroom Schedule
Date Venue Fees
30 Mar - 03 Apr 2026 Dubai $ 5,950
20 - 24 Apr 2026 London $ 5,950
01 - 05 Jun 2026 Dubai $ 5,950
10 - 14 Aug 2026 Dubai $ 5,950
09 - 13 Nov 2026 Dubai $ 5,950
28 Dec - 01 Jan 2027 London $ 5,950
29 Mar - 02 Apr 2027 Dubai $ 5,950

Introduction

Protocol managers are the interface between their organisation and national and international government entities. They need strong interpersonal, leadership and stakeholder relationship management skills to manage the systems, processes, and procedures for governing smooth interactions with diplomats.

This Using Protocol and Diplomacy Powerfully training course is designed to enable you to strengthen your leadership, communication, collaboration, management, and delivery skills.

This GLOMACS Using Protocol & Diplomacy Powerfully for Your Organisation training course highlights:

  • The cultural implications of image in presenting ourselves professionally
  • Core knowledge, skills and understanding needed during diplomatic negotiations
  • Facilitation skills that lead to positive outcomes during discussions and decision making
  • A networking strategy for building a broad base of influential contacts nationally and internationally
  • How to get the best from formal and informal interactions with journalists and editors?

Objectives

By the end of this Using Protocol and Diplomacy Powerfully in Representing your Organisation training course participants will be able to demonstrate the following diplomatic management skills:

  • Leading a protocol team responsible for coordinating events and VIP visits
  • Supporting and guiding sensitive and complex negotiations with national governments, NGOs, and other international organisations
  • Facilitating positive outcomes from discussions and debates within their organisation and with other national and international entities
  • Developing and managing relationships with key individuals in organisations you seek to influence
  • Proactive and reactive relationships with online and offline press

Training Methodology

The Using Protocol & Diplomacy Powerfully for Your Organisation training course combines presentations that share both theory and industry best practices with practical sessions in accordance with adult learning and blended learner-centred principles.

Participants will have opportunities to put into practice the skills they develop and enhance during the course. We make the most of small and whole group exercises, videos, case studies, peer exchange, brainstorming, role plays and discussions.

We will spend time working one-on-one and in small groups to resolve the challenges participants face. They will leave with new ideas and skills they can implement immediately they step back into their teams.

Participants are encouraged to reflect on and discuss their own professional issues and experiences. Overall, 50% of training will be experiential and 50% will be theoretical.

Participants will receive a workshop manual with an introduction to the program, slides, overview, background information, exercises, and plenty of space for their own notes.

Organisational Impact

Participants will return to their organisations able to:

  • Project a positive, polished, and professional image when representing their organisation
  • Advise on protocol systems, processes, procedures, and guidelines that are appropriate for their organisation
  • Lead negotiations that result in positive outcomes with national and international entities
  • Facilitate collaborative discussions and decision making within their own teams and with other internal teams in support of diplomatic objectives
  • Network, both online and offline, and build relationships with the key individual’s leaders what to influence
  • Generate positive national and international media coverage for their organisation

Personal Impact

From this Using Protocol & Diplomacy Powerfully for Your Organisation training course, participants will discuss and hone their skills in:

  • Leading the team in thorough planning in preparation for negotiations
  • Paying attention to diverse personalities, positions, and undercurrents during negotiations
  • Ensuring all views are heard and everyone contributes during discussions
  • Aiming for commitment during negotiations and discussions, not just agreement
  • Developing contact courses with diplomatic opinion formers, influencers, and decision makers
  • Handling the media, talking to the press, and organising media interviews

Who should Attend?

Individuals whose capabilities and performance will improve when they attend this GLOMACS Using Protocol & Diplomacy Powerfully for Your Organisation training course include:

  • Public affairs managers and government relations managers in the oil & gas industry, telecommunications, healthcare and finance
  • Marketing, PR and sales professionals who represent their organisation at a national or international level
  • Business owners needing to negotiate with government organisations as they expand into other countries and regions
  • Graduate diplomats and protocol managers in embassies, consulates and high commissions
  • Trainee diplomats and protocol managers in government departments and government agencies
Course Outline
Day 1

Projecting Authority

  • Dress codes for a polished and professional image
  • Developing the language of diplomacy
  • The mindset of a diplomat who gets things done
  • The experience, knowledge, and skills of an effective diplomat
Day 2

Managing Complex and Sensitive Negotiations

  • Core knowledge, skills, and approaches in negotiating
  • Identifying interests and positions
  • Bargaining, expectations, and concessions
  • Collaborative decision making
Day 3

Facilitating Discussions and Debate

  • Techniques to help you facilitate positive outcomes from discussions and decision making
  • Best and worst facilitation practices
  • Providing structure and guiding discussions
  • Dealing with conflict, disrupters, and emotional responses
Day 4

Powerful Networking and Social Skills

  • Developing a networking strategy to create a broad network of influential contacts
  • How to connect online and then move relationships into face to face?
  • Working a room to connect with the individuals you wish to meet and build relationships with
  • Honing key networking skills: rapport, empathy, respect, politeness and courtesy, attentive listening
Day 5

Managing National and International Media

  • Managing media interviews for print, TV, radio and online
  • Projecting a powerful image in the media
  • Speaking on and off the record
  • Providing resources including press releases, background briefings and images
  • Monitoring press coverage
  • Action planning
Certificates
  • On successful completion of this training course, GLOMACS Certificate will be awarded to the delegates.
  • Continuing Professional Education credits (CPE): In accordance with the standards of the National Registry of CPE Sponsors, one CPE credit is granted per 50 minutes of attendance.
Providers and Associations

Endorsed Education Provider

NASBA

In Association With

Options & Brochure
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Frequently Asked Question

No. Saudi GLOMACS delivers courses in Saudi Arabia and internationally, including delivery across Europe and Asia. This allows organisations and professionals to access training both locally and abroad.

No. While governance and leadership are part of the portfolio, Saudi GLOMACS delivers training across the entire business and professional lifecycle, including administrative, technical, legal, regulatory, and sector-specific training.

Yes. Saudi GLOMACS designs and delivers bespoke in-house training tailored to organisational objectives, sector requirements, and workforce needs. Training can be delivered in Saudi Arabia or internationally, depending on requirements.

Courses delivered in Saudi Arabia are adapted to reflect local regulatory frameworks, organisational structures, sector conditions, and professional expectations. This ensures training is relevant, practical, and aligned with Saudi workplace realities.

GLOMACS has been delivering professional training for over thirty years, with courses delivered across Europe, the Middle East, Asia, and other international markets.

Saudi GLOMACS combines three decades of global training experience with a clear focus on Saudi market relevance. This allows it to deliver training that is both internationally credible and locally applicable, across a broader range of disciplines than niche or single-focus providers.

Saudi GLOMACS is a Saudi-based professional training provider delivering courses tailored to the Saudi market and applicable internationally. It operates within the global GLOMACS framework and draws on more than three decades of international training experience.

Saudi GLOMACS offers professional training across a wide range of disciplines, including administration, leadership and management, governance and regulation, law, oil and gas, energy, engineering, finance, digital technologies, and sector-specific specialisations.

Training supports professionals across all career stages, from operational roles to specialist and senior responsibilities.

Participants include professionals from public sector, semi-government, and private sector organisations, across a wide range of roles and industries. Attendees range from administrative and operational professionals to technical specialists, managers, and senior decision-makers.

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